Friday 17 February 2012

Why does beauty lie to us?


                                                    (whatmenthinkofwomen.blogspot.com)
When watching television and all the cosmetic and beauty product commercials come up, do you notice that the important warning labels are extremely small and are on the screen for three seconds? In the last two years the commercials are being produced in softer and lighter colors like white, cream, tan, etc. This is not for enhancing the message but it’s to mask the warnings even further. So it’s okay to hide that important statistics of cosmetic products but when it comes a ad about alcohol, there is a huge warning that takes up the screen?
My two cents on the matter, the advertising industry and business have to get their act together. They have to agree on either showing all warnings and stats for all commercials or do away with them all together. Hiding the information cripples our ability in making informed decisions that impact our lives while they take your cash. That’s my 2 cents, keep the change.

2 comments:

  1. If I may, the problem unfortunately does not lie solely with advertisers and marketers. You have to remember that none of these products would sell or even exist if there wasn't a market for it. The problem lies in a females ability to compare herself to something she often views as unattainable. This is what market research picks up. When you can't find beauty in yourself, its easy for others to tell what beauty is and you will believe it.

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  2. I think again the issue is that women are given a scale(by the media) of what beauty really is which, is why some women have self-esteem issues.

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